MARKETING STRATEGY
As a marketing strategist, both on the agency side and as a freelancer, I've helped develop and execute strategies that drive brand engagement and achieve client goals. In my agency roles, I collaborated closely with cross-functional teams to build comprehensive strategies, crafting communications plans and designing integrated campaigns that aligned with each brand’s objectives.
My work involved researching target audiences, assessing competitive landscapes, and developing messaging that resonated across various channels. I also managed campaign timelines and resources, ensuring smooth execution and consistency across platforms.
As a freelancer, I applied these skills independently, creating tailored marketing strategies that positioned the brand effectively within their industry. From ideation to implementation, I crafted campaigns and communication plans that highlighted the brand’s unique value.
MARKETING STRATEGY
On the agency side, my role in marketing strategy involved collaborating with cross-functional teams to develop comprehensive plans, create communications strategies, and execute integrated campaigns that aligned with client objectives and effectively engaged target audiences.
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As a freelancer, I independently developed tailored marketing strategies, conducting market research, creating communication plans, and executing integrated campaigns to build brand visibility and drive audience engagement for clients like NXT PHASE.
INTEGRATED CAMPAIGN PLANNING
Integrated campaign planning has been one of my core strengths, allowing me to develop cohesive strategies that maximise impact across multiple channels. In my agency experience, I worked closely with creative, media, and digital teams to ensure that every element of a campaign aligned with the client’s objectives and audience needs. By combining social media, content marketing, PR, and digital advertising, I crafted seamless campaigns that achieved a unified brand message and elevated client visibility. I applied this expertise across campaigns for high-profile clients, including telecom, retail, and automotive, developing communications plans that engaged audiences through well-coordinated, cross-channel efforts.
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I applied my integrated planning skills to campaigns for clients as a freelancer and for Canon, managing every stage from ideation to execution. For Canon, I developed campaigns that spanned social media, influencer marketing, and digital content, tailoring each element to support product launches and brand messaging across EMEA markets. By coordinating each channel’s unique role within the overall strategy, I was able to drive Canon’s reach and engagement with diverse audiences, showcasing the effectiveness of a strong, integrated approach.
CONTENT STRATEGY
When creating content strategies for clients, both on the agency side and as a freelancer, I focus on developing targeted, engaging content that aligns with brand objectives and speaks directly to the audience’s needs.
In my agency roles, I collaborated with creative teams to produce cohesive content plans, from ideation to execution, ensuring that messaging was consistent across social media, blogs, email, and more. I analysed data to refine content strategies, tailoring each piece to drive engagement and support client goals.
As a freelancer, I take a hands-on approach, independently creating content strategies for brands like NXT PHASE, where I mapped out content calendars, created tailored messaging, and optimised for audience engagement. My experience in both collaborative and independent settings has developed my ability to craft content that resonates, builds brand loyalty, and drives measurable results.