CANON STUDENT DEVELOPMENT PROGRAMME
The programme offers aspiring photographers from across Europe, Middle East and Africa an incredible opportunity to meet leading industry experts and have their portfolio professionally assessed.
LIVE SOCIAL MEDIA COVERAGE
Single-handedly responsible for covering the event live on the Canon EMEA Pro social media accounts on Instagram, Facebook and LinkedIn.
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Covering the event in stories, copywriting for grid posts and reels, posting, managing tags, reshares and comments.
SOCIAL MEDIA STRATEGY
Planning the programme's social media strategy for 2023 and 2024 for central and local accounts in 32 markets in EMEA. Supporting local markets with social media toolkits, including strategy, messaging, assets, copy and more.
PRODUCTION PLAN AND LEAD
Creating the production plan to support all marketing channels, including: web, editorial, PR, social media, CRM, PPC and paid media.
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Leading the production team on-site, supervising content creation in line with the production plan, providing feedback on rough cuts and approving content.
INTERVIEWS
Planning and carrying out interviews with industry leader, brand ambassadors and workshop attendees to later edit into videos for web, social media and paid social.
2024 results
75,021
Engagements
in phase 1
2M+
Impressions
in phase 1
5K
Engagements
on live content
28K
Video views
on live content