ALEXA MEZEY
DIGITAL MARKETING
and more...
Lunch & Learn
Session
Join me for a Lunch & Learn session at The Hearth where we'll explore how the traditional marketing funnel is evolving into interest driven strategies.
Together, we'll dive into how social media platforms are leading this transformation, shifting from follower-based content to algorithms that prioritise individual preferences and how major brands are adapting by moving beyond broad messaging to create genuine connections and authentic engagement.
01 about
I’m a strategic and creative campaign leader with a strong record of driving digital marketing innovation, audience engagement, and social media success for global brands. With experience across both agency and client roles, I’ve successfully boosted brand awareness through multi-channel campaigns that connect and resonate with the audience.
Passionate about diversity, inclusion, culture and digital marketing, I bring a wealth of expertise in planning and executing innovative campaigns, maximising audience engagement, and leading production strategies. In my current role at Canon EMEA, I’ve honed my ability to craft impactful strategies for diverse markets and guiding project teams to deliver creative solutions that align seamlessly with business goals.
02 skills
With 10 years of experience in digital marketing, I have held diverse roles across both agency and client-side positions, which have expanded my expertise and enriched my professional skill set.
INTEGRATED CAMPAIGN PLANNING
SOCIAL MEDIA STRATEGY & GOVERNANCE
Proficient in creating comprehensive social media strategies for diverse markets, including establishing governance for consistent brand presence across 32 EMEA regions and developing content toolkits for local teams.
CONTENT STRATEGY
Skilled in crafting content strategies that drive engagement, align with brand goals, and resonate with target audiences; experience in creating and managing content calendars, ideating campaigns, and adapting messaging for various platforms.
Expertise in designing and executing multi-channel campaigns, blending social media, content, PR, and digital advertising for cohesive brand experiences across agency, freelance, and in-house roles.
COMMUNICATIONS PLANNING
INFLUENCER PARTNERSHIPS
Proven ability to identify, brief, and manage influencer collaborations that amplify brand visibility and reach, with experience in building long-term relationships and adapting partnerships to market needs.
CONTENT
PRODUCTION
Experience in overseeing content production from ideation through execution, including briefing production teams, collaborating with agencies, and managing end-to-end content creation as a freelancer.
Proficient in developing tailored communications plans that align with business objectives, optimise channel strengths, and deliver consistent, impactful messaging.
REPORTING
INFLUENCER PARTNERSHIPS
Experienced in working with cross-functional teams, from creative and media to PR and digital, ensuring unified approaches that align with client and business goals across all touchpoints.
Strong analytical abilities in social media reporting and social listening, using insights to refine strategies and adapt campaigns based on audience behaviors and trends.
03 work
04 play
Fitness is more than a passion—it's a way of life that drives my energy, focus, and commitment. When I’m not working, you’ll most likely find me at the gym, fully immersed in training or coaching others toward their own fitness goals. As a dedicated CrossFitter, I thrive on functional fitness and strength training, pushing myself to reach new heights and embracing the CrossFit philosophy of continuous progress and resilience.
I also share this enthusiasm as a part-time fitness instructor at NXT PHASE, where I teach a range of classes designed not only to challenge but to empower and energise. My teaching focuses on mastering form, building strength, and creating a positive, enjoyable experience for everyone. I believe fitness should be as fun as it is transformative, and I’m driven by the joy of helping others discover their potential and strength..
05 contact
If you’re seeking expert support with your marketing strategy, social media, or internal and external communications strategy, I’d be excited to help. Please feel free to get in touch to discuss how I can contribute to your success.